Last updated: November 10, 2025
Please read these Terms and Conditions (“Terms”) carefully before using the https://thetheoryco.com/ website (the “Service”) operated by The Theory Co. (“us,” “we,” or “our”).
Your access to and use of the Service is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users, and others who access or use the Service.
1. The Service
The Theory Co. provides a suite of digital marketing tools known as “The Lab.” Access to “The Lab” is sold as a “30-Day Access Pass.”
2. Purchases & Accounts
To purchase an Access Pass, you will be required to create an account on our website. You are responsible for safeguarding your password and for any activities or actions under your account.
All purchases are one-time payments. This is not a recurring subscription. Your access will automatically expire after 30 days, at which point you may purchase a new pass.
3. Intellectual Property
The Service and its original content, features, and functionality (including all 6 tools in “The Lab”) are and will remain the exclusive property of The Theory Co. You may not copy, reverse-engineer, or resell our tools.
4. Limitation of Liability
In no event shall The Theory Co., nor its directors, employees, or partners, be liable for any indirect, incidental, special, consequential, or punitive damages arising out of your use of the Service.
5. Governing Law
These Terms shall be governed in accordance with the laws of India, without regard to its conflict of law provisions.
6. Changes
We reserve the right, at our sole discretion, to modify or replace these Terms at any time.
Contact Us
If you have any questions about these Terms, please contact us at: support@thetheory.com